January 10, 2024
ROXi, the revolutionary free music video streaming app for TVs backed by Simon Cowell and Kylie Minogue, has announced its imminent launch across the US. The free music streaming app will change the way millions of Americans enjoy music at home with free access to 100 million music videos, hundreds of curated music video channels, music video karaoke, music games, and more on over 90% of smart TVs including Samsung, LG, Vizio, Roku, Comcast, Sony Bravia, NVIDIA Shield TVs, TCL, HiSense, Amazon Fire TV, Google TV and Android TV from Q1 2024.
ROXi will also launch new strategic partnerships with major smart TV brands including LG, Samsung and Sky which will turn millions of smart TVs into a smart speaker replacement for music.
ROXi will integrate its unique catalogue of 100 million original and virtual music videos into the global search and voice command functions of major smart TV user experiences, enabling consumers to search for and play any music, in the same way that they can search for movies and TV programming today, including with their voice.
“Our partnerships with the world’s biggest smart and pay-TV companies brings free and instant access to ROXi’s 100 million music videos on tens of millions of TVs,” said CEO Rob Lewis. “Consumers will be able to use their voice or TV remote, to instantly play all their favourite music, all in a music video format”.
New voice and search partners including LG, Sky, Samsung
New voice and search partner announcements will include LG, Samsung and Sky. In LG’s case, ROXi’s catalogue of 100 million music videos will be available in LG TV’s content library, fully searchable via voice and via the LG Magic Remote.*
Matthew Broughton, Director, LG Smart TV Content & Services, said, “ROXi’s full catalogue of 100 million original and virtual music videos will be integrated directly into the search function on all new LG TVs from 2024 enabling LG TV users to search for music, as well as TV and movies.”
Smart speaker replacement
“Music represents 80% of listening on smart speakers today; but that’s audio-only listening and audio-only is ridiculous on a TV and when there is a TV in every home,” said Lewis.
“The TV will overtake the smart speaker as the preferred music player in the home, not only because an audio-visual experience is better in the home than audio-only but also because a TV provides for a much superior browsing experience.”
Poll finds 60% of consumers would swap smart speaker for TV with music videos
Consumer demand is predicted to be significant. Independent research poll commissioned by ROXi reveals over 75% of US consumers want to try ROXi’s free TV app on their smart TV and 60% of US consumers are interested in switching their home music listening from audio-only smart speakers to full music videos playing on the TV.**
Simon Cowell, Kylie Minogue, Sheryl Crow celebrity shareholders and ROXi curators
As well as the biggest and most comprehensive music video catalogue, ROXi’s free TV app also delivers hundreds of high-quality music video channels for every mood and occasion curated by some of the biggest names in music, including ROXi backers Simon Cowell, Kylie Minogue and Sheryl Crow, allowing users to sit back and enjoy the very best interactive music video channels instantly.
* ROXi App available on 2019 LG TV models onwards. LG TVs must be connected the internet to access the service. Voice and LG Magic Remote use dependent on TV model.
** SurveyMonkey research commissioned by ROXi: July 2023: Sample: 1098 US internet users.