January 10, 2024
ROXi is bringing America’s first ever fully interactive broadcast TV channels to US TVs this year through a strategic partnership with leading US broadcaster Sinclair, Inc. (Nasdaq: SBGI). The new channels will change what broadcast TV means for millions of Americans. For the first time, linear TV channels will have all the interactive features of a downloadable TV app without consumers having to download or launch an app on the TV.
The revolutionary new broadcast TV channels are possible through ROXi’s new innovative FastStream technology which allows interactive TV channel experiences to be broadcast over the airwaves with the NextGen TV (ATSC 3.0) standard.
ROXi is partnering with Sinclair, Inc, a leader in ATSC 3.0 technology and a major leading US broadcast TV operator, to bring the three interactive music channels – the ROXi Music Channel, the ROXi Music Karaoke Channel and the ROXi Music Games Channel – to homes throughout America in early 2024.
“Our partnership with Sinclair will revolutionize what broadcast TV means for millions of households across the US – viewers will get instant access to TV music channels that feature the interactivity and capabilities of a music app, without having to download or launch an app,” said ROXi CEO, Rob Lewis. “Our viewers will be able to pause, play and skip on broadcast TV for the first time. It is a true revolution in linear TV, and we’re bringing it to homes across America with Sinclair in 2024.”
“Through our strategic partnership with ROXi, we’re building a better and more interactive broadcast television experience. We’re confident this partnership will help accelerate the adoption of NextGen TV by delivering entertainment features that consumers will increasingly come to demand on their televisions,” said Skip Flenniken VP, GM of Technology Business Development at Sinclair, Inc.
Research reveals strong consumer appetite in US
New independent research reveals that 77% of US consumers thought free interactive music TV channels, karaoke and music games, without the need for a subscription, would be an attractive feature they would want when selecting their next TV.*
About ROXi’s three interactive broadcast channels
The ROXi Music Video Channel will feature curated collections of the very best high-quality music videos from the biggest names in music including Taylor Swift, Ed Sheeran, Beyoncé and more. Unlike with a traditional music TV channel, viewers are able to pause the music, play and also skip to the next music video. They can also upgrade to the full Premium ad-free experience. Music is drawn from ROXi’s comprehensive catalogue of 100 million original and virtual music videos, licensed by all the major and leading independent music rights holders, covering all genres and decades including the latest hit music releases.
The ROXi Music Video Karaoke Channel features the latest and greatest karaoke tracks with original music videos paired with timed, scrolling lyrics to provide an engaging karaoke experience that’s as fun for people to watch as it is to sing along to.
The ROXi Music Games Channel features interactive music games where viewers battle it out with friends and family for the highest score. Full interactive gaming features delivered over normal broadcast TV for the first time.
* SurveyMonkey research commissioned by ROXi: July 2023: Sample: 1098 US internet users.
Q . When buying your next TV. If there was a TV that gave you free instant access to interactive music TV channels, karaoke and music games, without the need for a subscription, how attractive would you find that feature when considering which TV to buy?